Site description
This screen delivers one of the highest percentage of AB audiences in the UK from its prime location in the heart of Canary Wharf. City workers across the Canary Wharf concourse can be reached using the high profile location. It not only attracts huge passing footfall but also can deliver long dwell times with the numerous bars and cafes in the area. There are 14 million square feet of office and retail space in the vicinity.
The high quality LED screen and environment is perfect for business-to-business and luxury brands as well as capturing the footfall around one the leading retail centres.
Location
Adjacent to the entry/exit from Canary Wharf Underground at the entrance to the main retail and office development.
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Site Information
Audience
Weekday 105,000
Weekend 80,000
2 week total 1,370,000
100% pedestrian
Demographics:- 76% ABC1, 56% male, average age 33, average annual salary £43,000
Screen and advertising details
Size:- 6.4m wide x 3.36m high in-pro with standard 48 sheet
Production summary:- Full video, live action, animation or static copy. Standard OAA/OMC terms and conditions.
Operating hours:- 0500-2300
Schedule and loop:- Total of 6 minutes, 3 mins of news (30 secs bulletins covering Markets, Business, Technology, Sports & Entertainment and 20 secs of Top News stories) and 3 mins of ads.
Standard spot packages based on 3x10 secs, shown three times per 6 minute loop; 30 times per hour; 540 times per day; 7,560 times across a 14 day display period.