Site description
This high profile roadside digital screen is located on the A41 Finchley Road, one of London’s busiest commuter routes. The site targets a London bound roadside audience of 500,000 per week.
The screen measures 11 square metres, targeting inbound traffic to Central London. It’s close proximity to traffic lights and the heavy congestion on this section of road gives high visibility and strong opportunities to view.
Site Information
Audience
500,000 people per week (Source: DFT 2008)
Screen and advertising details
Size:- 2 screens, each measuring 1.92m wide and 2.88m high.
Total Size: 3.84m wide x 2.88m high
Production summary: Static copy only. Standard OMC terms and conditions.
Operating hours 22 hours per day 05.00 – 03.00
Schedule and loop:- 2 minute loop. Standard spot packages are based 2 x 10 second spot per 2 minute loop, 60 times per hour, 1,320 times a day, 18,480 times in a 2 week campaign.